RED BULL: DANI PEDROSA - THE SILENT SAMURAI
A personal review of DANI PEDROSA’s unique motorcycling career, the best moments, also the most difficult ones and his withdrawal from the circuits. Titles, falls, epic races and injuries.
The titles we did are a combination of typographic elements with mechanical schemes and animated paper textures. By using an analogical treatment of the images we wanted to mark a distance from the usual cold aesthetics of the Moto GP and bring a warmer, more human tone to the documentary. The sloping compositions are a nod to Dani's point of view while driving his bike in curvy roads and the fragmented forms to all of Dani's injuries and broken bones that are reconstructed as being mechanical pieces. And finally the predominantly electric blue color is based on the technical schemes known as "Blue Prints" that accompany the craft process of the creation of Dani's new motorcycle by Mike "‘Woolie” Woolaway from the mythical LA workshop Deus Ex Machina.
direction SANTI BARÓ - GOROKA
client RED BULL MEDIA HOUSE
production company RED BULL, GOROKA
executive production GUILLE CASCANTE
graphics, animation DEDO CIEGO
edit CARLOS BARÓ